Following the spread of Kamala Is Brat memes on TikTok and X / Twitter, the official campaign account of Kamala Harris' presidential run on X, @KamalaHQ, set a banner executed in the brat aesthetic, doubling down on the memes to appeal to the younger demographic. On Sunday, Charli XCX posted on X (formerly Twitter) that "kamala IS brat." The post has been viewed more than 33 million times and garnered 275,000 likes, and it set off a firestorm of memes. When Kamala Harris became the prospective new Democratic party presidential candidate on 21 July, social media was quickly flooded with coconut and palm tree emojis, black writing on lime green... What is a 'brat summer'? Here's what the social media theme of Harris' campaign means The lime green background with black, lowercase text appears more than a marketing strategy. When Kamala Harris became the prospective new Democratic party presidential candidate on July 21, social media was quickly flooded with coconut and palm tree emojis, black writing on lime green... Formerly known as "Biden-Harris HQ," the campaign's X account has rebranded to simply "Kamala HQ," featuring a brand new brat-themed header. Social media memes about Vice President Kamala Harris playing on Charli XCX's album "BRAT" are engaging young voters and energizing Democrats. For some, the “brat” tweet could appear cryptic or confusing. For Gen Z—and increasingly, the Kamala Harris campaign itself and the Democratic Party, too—the message couldn’t be more clear:... Kamala Harris has overhauled her campaign's online presence by embracing a social media trend inspired by pop star Charli XCX's Brat album cover. The presumptive Democratic presidential...
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